💪 Practical tools & stylish gear for strong, confident women.

Momentum Mama™ by The Mama Assembly™ empowers busy mums with practical tools and stylish gear to build strength, confidence, and consistency, without the pressure of perfection.

It’s all about mindset, movement, and midlife magic. Think empowering planners, activewear, and self-care tools to help you keep your spark (even when your to-do list is on fire).

🧠 Created by Gill Townsend and The Mama Assembly™, Momentum Mama™ is part of a larger mission to help mums find balance, energy, and purpose through the messy, magic middle of life.

Our digital wellness resources include downloadable fitness guides, mindset workbooks, and habit trackers, designed for real women navigating real life. Start instantly, from anywhere.

Pair your progress with our athleisurewear collection: squat-proof leggings, supportive crops, and comfy active sets that move with you. Whether you’re at the gym, on the school run, or squeezing in a quick stretch at home, Momentum Mama™ keeps you comfortable, supported, and ready to move.

💡 Why Choose Momentum Mama™

✔ Designed for women 40+, fitness and mindset built for your stage of life
✔ Holistic & sustainable, long-term wellness, not quick fixes
✔ Instant downloads, tools you can start using today
✔ Empowerment-focused, no extremes, no diet culture, just progress you can feel proud of

Join the movement and thousands of mums building strength, mindset, and self-belief, one intentional step at a time.

💡 Explore more from Momentum Mama™

• Activewear Bundles – complete sets for style & performance

• Bike Pants – comfort that moves with you

• Crop Tops & Sports Bras – supportive & stylish designs

• T-Shirts & Hoodies

• Wellness & Mindset Tools – digital downloads to keep you on track

💫 Love versatile, confidence-boosting gear? See the full Momentum Mama™ collection for activewear, wellness tools, and inspiration designed for women over 40.