Welcome to The Mama Assembly

Chaos. Coffee. Cheeky gifts for mums (and the legends shopping for them).

From our Family Swear Jar Game to sassy mugs and midlife magic - we turn motherhood’s madness into laughter.

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Promotional graphic for 'Family Swear Jar Game' with text and icons on a dark background

The Family swear jar game

Because parenting is hard enough without the guilt trip.

This hilarious, habit-shifting game is all about encouraging better behaviour (from everyone, not just the kids) in a fun, non-judgy way.

Whether it’s swearing, interrupting, screen time meltdowns, or selective hearing, this game brings the whole family together with laughs, accountability, and just a little bit of friendly chaos.

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Real Families. Real Results. ⭐️⭐️⭐️⭐️⭐️ 

"Fun to play, full of laughs on our Sunday night check-ins. I love how customisable the game is, allowing for flexibility within rules and game play to suit your family. Highly recommend!"
- Sara W, NSW

Shop mugs by Collection

BookTok Mugs | Swear Jar Mama by The Mama Assembly
Mug with text 'I like my book-tok spicy and my exes strictly fictional' in front of a sunset silhouette of a couple.

BookTok Mugs | Swear Jar Mama by The Mama Assembly

Funny Neon Mugs | Swear Jar Mama
hands holding a qhite mug with a messy kitchen bench background

Funny Neon Mugs | Swear Jar Mama

The Matriarch Mix – Fun, Fierce & Sassy Mugs for Women Who Own It
The Matriarch Mix – Fun, Fierce & Sassy Mugs for Women Who Own It

The Matriarch Mix – Fun, Fierce & Sassy Mugs for Women Who Own It

Yes/No Mugs – Bold, Double-Sided Designs | Swear Jar Mama
hands holding yes mug no mug

Yes/No Mugs – Bold, Double-Sided Designs | Swear Jar Mama

Funny Sassy Mugs | Swear Jar Mama
Cheeky slogan mugs by swear jar mama

Funny Sassy Mugs | Swear Jar Mama

Momentum Mama

Fresh Prints, Just Dropped

New digital wall art to dress up your walls (and your vibe).

EBOOKS

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The Mama Assembly Blogs

  • No Filter Fridays, does what it says on the tin.
  • Over in The Mama Edit, you’ll find tools, tips & sanity-saving strategies for modern mamas & makers.

"Every product here tells the truth you’re too tired to say out loud.

Designed to make you laugh, feel seen, and survive the chaos — one mug, tee, or moment at a time."

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Intentional design

Everything we do starts with why

Made with care

We believe in building better

A team with a goal

Real people making great products